For online businesses who have websites and implement email marketing strategies to get web visitor data, losing subscribers is a small thing that can become serious.
Why is that? By losing subscribers, you also lose an opportunity to get potential customers to take all your offers.
If only one or two people stop, it doesn’t matter, if tens or hundreds of people stop? Of course, your business is in a state of emergency.
Then, is there a solution to overcome this?
Fortunately, through this article you will be invited to understand why people unsubscribe from your email list.
Not only that, you will also get a bright spot to overcome it.
Let’s start.
Why Do People Unsubscribe?
There can be various reasons why people leave an email list.
However, here are the 5 most common reasons why people stop being subscribers.
1. “What Am I Doing Here?”
This group exists because they may not have signed up through the double opt-in process. Their names and emails are on the list of e-mails for sale.
It could also be because you are not consistent in publishing your newsletter, they may forget about you.
The function of the double opt-in is to confirm that internet users really want to join the email list.
If a user has joined and is confirmed that they are registered, they will receive a welcome email and newsletter in no time.
Unlike the double opt-in. If you use single opt-in on the website, users only need to register their name and email once. There is no confirmation to state that they have been registered.
You can find out more about single and double opt-in at >>> Which is Better? Single or Double Opt-ins to Boost Your Business <<<
E-mail lists for sale generally have a lot of “grey areas”.
Why is it called that? Because it will raise doubts, whether they will be included in potential customers or not. This is very risky.
Inconsistency is something you need to improve. Like ideas and plans, schedule time, and then actually follow through.
The solution:
- you are like making a bet by using a double opt-in for your email list. Worth trying.
- Set a publishing schedule for your newsletter.
2. “Not Meeting Expectations”
This group consists of people who have the wrong impression of the content of your newsletter.
Maybe their standards are too high, such as the question “Why don’t you publish new content with special themes like for big holidays every day?”
Or they read something wrong, like “I thought this was a newsletter about A, but it’s B…”
All you need to do is change something. Maybe your newsletter is too messy? Maybe too many action items? Bad format? Not mobile-friendly?
Three ways to help fix this problem from not meeting expectations:
- Split-test your newsletter.
- Make your newsletter mobile-friendly.
- Provide a sample newsletter or piece of content on the signup form.
- “I Accidentally”
- oops2
In this group people can do 2 unsubscribe possibilities.
First, they accidentally click “unsubscribe” or second, they forward an email containing your newsletter to their friend who then clicks “unsubscribe”.
The result is the same, they no longer receive your newsletter. It’s not good for your business!
So just like you have a double opt-in, there’s also something called “Confirmed Unsubscribe.”
Email’s confirmed unsubscribe function is an easy way for subscribers to resubscribe to your list in case they’ve unsubscribed by mistake.
Solution to this problem :
Similar to the first group, you would be wise to enable confirmed unsubscribe on your email list.
3. “Too Many Emails!”
Just as the group has not lived up to expectations, people in this group have wrong expectations in terms of the amount of content they receive, but not the type of content.
Maybe they only want to receive emails once a week or they want to get them every few days.
The problem is not with your content. But it’s more about the delivery and how well you can communicate your newsletter publishing schedule.
Solution to this:
- Be clear about how often you will send emails.
- Segment your list by prioritized email frequency.
4. “Maybe Later”
later
It turns out that there is a group of people who really appreciate your newsletter. But right now they don’t want or don’t have time to read it.
Instead of ignoring your emails, they choose to keep their email inbox clean.
The question is, how do you look after people like this? How can you keep their attention without distracting them?
Simple, be more flexible to tell them about your newsletter.
Give them the option to receive a monthly newsletter highlighting the best information from each month.
If they are busy, they may consider this option and not completely abandon your newsletter.
When they’re about to unsubscribe, ask them questions like, “Would you mind helping us give us feedback to make it even better?” or “Why did you unsubscribe?”
If the reason is “I don’t have time for this right now” then try offering them a monthly newsletter.
You may be able to save some subscribers this way.
The second way to keep this type of subscriber is to make yourself an awesome person in your field.
The more you improve your SEO, page design, and online reputation, the more likely it is to make a way for them to come back to you one day.
A good newsletter becomes a small thing without a good website as a foundation.
The solution:
- Offer a monthly Newsletter before they completely unsubscribe.
- Improve your SEO and content to be the top in your field so your former subscribers will find their way back home one day.
- Already understand? Now apply!
- If you read this article to the end, congratulations! Means your insight has increased.
And now is your time to apply what you have learned from this article.
Understanding the reasons why subscribers unsubscribe from your email list, and immediately implementing a solution is a way to overcome a potential customer data crisis that will be useful for your business in the future.
Good luck!
If you have difficulties or interesting stories that you want to share, Digitalmarkerter.id will be very enthusiastic if you share your experiences in the column below.